Important Abbreviations

IMPORTANT ABBREVIATIONS: >>>>>

Ad: Advertising

MKT: Marketing

B2B: Business to Business

F500: Fortune 500

EM: Email

DM: Direct Mail

ABM: Account Based marketing

TAP: Targeted account programs

DM: Digital Marketing

SE: Search Engine

SERP: Search Engine Results Page

SEM: Search Engine Marketing

SEO: Search Engine Optimization

SMM: Social Media Marketing

SMO: Social Media Optimization

PPC: Pay Per Click

PPA: Pay Per Action

PPI: Pay Per Impression

PPL: Pay Per Lead

CTR: Click through rate

CPC: Cost Per Click

CPL: Cost Per Lead
CPS: Cost Per Sale

CMS: Content Management System

CRM: Content Relationship Management

MAP: Marketing Automation Platform

SFA: Sales Force Automation

BI: Business Intelligence

MLM: Multi Level Marketing

FDI: Foreign Direct Investment

POP: Point of Purchase Display

R&D: Research and Development

UPC: Universal Product Code.

POS: Point of Sale Display

ROI: Return on Investment

CLS: Costumer Location System

RPM: Resale Price Maintenance

VAT: Value Added Tax

CR: Concession Rate

DRA: Direct Response Advertising

CLV: Customer Lifetime Value

eCommerce: Electronic Commerce

CRM: Customer Relationship Management

NPD: New Product Development

ROMI: Return on Marketing Investment

LTV: Life Time Value

BDI: Brand Development Index

CDI: Category Development Index

MR: Market Research

AIM: Alternative Investment Market

MS: Market Share

TMV: True Market Value

MAA: Marketing Authorization Application

MS: Market Surveillance

WOMM: Word of Mouth Marketing

IDRA: Industries Development and Regulation Act

UX: User Experience

GRS: Gross rating Point

BEP: Break Even Point

PAN: Permanent Account Number

IMF: International Monetary Fund.

EOQ: Economic Order quality.